What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Castle Subaru

Subaru and Castle Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Castle Subaru + Porter Hospital 06-26-19  –  Michelle M

On Wednesday, June 26, 2019, the Illinois Chapter and Castle Subaru had the pleasure of delivering 80 blankets and 50 arts & craft kits to Porter Regional Hospital as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Castle Subaru. Castle Subaru’s Jay and Ricky were on site and loved getting to be a part of something bigger than themselves. Their passion for the way Subaru as a company gives back shined through. They look forward to continue to be involved with The Leukemia & Lymphoma Society’s Illinois chapter. This incredible act of generosity was warmly received by the Porter Regional Hospital staff who were thrilled to distribute these comforting gifts to their patients. The hospital staff mentioned how patients who go through chemo and wait for tests to be conducted will be so thankful for these nice blankets to keep them warm through trying times. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Northwest Indiana community.

Castle Subaru Loves to Care!  –  Sue W

If there were ever a pair of individuals who embody what “Subaru Loves to Care” means, it would be Ricky Cernak and Bradley Cowin from CastleSubaru in Portage, Indiana. On the visit, they made to Woodland Cancer Care Center of Franciscan St, Anthony Health - Michigan City, that very day they spread love, hope and warmth to people receiving treatment on site. Woodland Cancer Care Center is an award-winning state-of-the-art center combining the latest equipment and expertise with compassionate care. Designed to promote physical, emotional, social, mental and spiritual health, they provide a trilogy of primary cancer care services, all in one location. Opened in 2012, the center provides radiation oncology, medical oncology, outpatient infusion with world-class services and a world-class staff. When Ricky and Brad visited, they brought blankets, bags, and arts and crafts kits for kids. Woodland Cancer Center Director, Aundrea Siebert, greeted this giftswarmly. While this is a state-of-the-art facility, many of their cancer patients have challenges being able to pay for their care, transportation, child care, let alone any extras. The bags saved the center from having to place an order for much-needed bags to provide patients with something hold their diagnosis information or the items they bring back and forth treatment. Social worker Stephanie Nehl explained how the patients get cold, and the blankets would be so useful for the patients both during infusion and at home. And though Woodland serves only adults, quite often children need to be occupied while waiting for parents or grandparents who are going through treatment. That was all Ricky and Brad needed to hear. They immediately began to talk to people in the waiting room in a personal caring manner – they talked to Nora, who was waiting for her husband, John. They were celebrating their 53rd wedding anniversary the followingFriday. After commenting on John’s USMC tattoo – as well as the “Nora” tattoo, Ricky shared that he is getting married in October, and John and Nora offered some tips of success for a long-lasting marriage and wished him the same happy life. Next, they went to Kaitlyn who was waiting with her mom and her aunt for her grandmother to complete treatment. Kaitlyn was glad to receive the arts &crafts kit – and her aunt was thrilled to be able to display everything in it! In the infusion suites, Ricky and Brad spoke with each patient that was open to it in a kind and personal way, always being respectful of the individual’s feelings. There was fist bumping over the Cubs, wishes of good health to a gentleman on his second diagnosis of multiple myeloma, and the Castle Subaru representatives took the time to personally cover Mary with her new blanket because she was shivering from treatment – and she was as thankful as possible. On the way out, they stopped and chatted with another young man, and shared arts & crafts in with him as well and wished him well as he waited for his mom. When it was time to go, Ricky and Brad took all the boxes into a storage area and broke down the tables for the center. Every step, every conversation, every single interaction was focused on their pride in what Subaru does and what Castle does within the community. The kindness and sincerity were apparent to all as Aundrea stopped them at the end and said “I am a Jeep owner. But because of this, because of what you did today, I will be a Subaru owner next. You have no idea what this means to our patients and to our center. You are wonderful. You have made a difference in lives today.” Subaru Loves to Care, as do Ricky and Brad from CastleSubaru on Portage Indiana.

Castle Subaru / Methodist Hospital  –  Kate K

Castle Subaru chose Methodist Hospital again this year as the hospital they wanted to deliver the donated blankets and craft kits to. Cindy at Castle has been with the company for a long time and it was great to hear how charitable Subaru is and how they "walk the walk" when it comes to giving back. Methodist Hospital was chosen by 2 different Subaru dealerships for the Love to Care program, so that says a lot about what a great facility Methodist is. It was an honor to be a part of these deliveries.